It's glaring, visual evidence of the thawing relationship between two of America's favorite pastimes - professional sports and gambling - as well as a precursor to a high-speed, data-driven evolution that is coming next. In the front-right corner of the sportsbook, above the betting windows, the iconic, official red-white-and-blue NBA logo is on display right next to the lit-up oddsboard showcasing all of the day's point spreads. No one is paying attention to what's hanging on the wall, but it's a big deal, a sign of a monumental shift in the American sports landscape. On a Saturday afternoon in October, the race and sportsbook at the Borgata Hotel Casino is packed with horse racing enthusiasts cheering on the ponies. How NBA sparked the American sports gambling gold rushĪTLANTIC CITY, N.J. You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browser
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